PUSHTI – National Ayurveda Malnutrition Program for Women and Child “On a mission to fight malnutrition using the proven science of Ayurveda and improve the lifestyle among the underserved women and child.”

Pushti aims to improve the nutritional status of children and women in the remote and underprivileged communities of India using the scientific and safe Ayurveda.

Pushti initiative provides ayurveda nutritional kits to pregnant and lactating women and children under the age of 5, along with health consultation and counseling on healthy lifestyle changes by experienced Ayurveda Vaidyas.

The Pushti Program operates in partnership with local communities, government agencies, and other organizations.

1. Ensuring adequate nutrition among communities to promote optimal growth and mitigate health risks related to undernutrition which can help the country in meeting the nutrition goals.
2. Making customized ayurveda nutritional kits available to rural and impoverished people round the country is a primary objective.

Areas that Pushti work on are:

• Distributing the required nutritional kits containing the Ayurveda food and CCRAS approved supplements.
• Developing customized nutritional kits along the customized diet plan based on the region.
• Providing tele consultation through experienced Ayurveda Vaidyas to help address malnutrition.
• Providing tele counselling through experienced Ayurveda Vaidyas to adopt healthy lifestyle among the pregnant and lactating women.
• Innovating more products like S-Kalpa which improves breast milk production, relieves fatigue in lactating mothers to address specific concern areas in malnutrition.
• Conducting surveys to assess before and after scenarios during program implementation and measure impact.
• Working with communities at the district level for program implementation
• Supporting implementation in terms of program monitoring and optimization